House of Blueberry continues to pave the way for Metaverse fashion .
On March 30 , 2023 , Metaverse trailblazerHouse of Blueberryhosted a individual event in which its Spring Collection served as the colored centerpiece . Within thiscollectionare numerous mode tops and pants , along with an abundance of fantasy - inspired hairstyles , accessories , and affirmation pieces . Through this collection , and its manner presence in cosmopolitan , House of Blueberry aims to encourage instrumentalist of all ages , backgrounds , organic structure case , and esthetics to determine their voice and be proud of their self expression , both online and in the tangible domain .
At the event , House of Blueberry ’s lead room decorator and Chief Creative Officer , Ashley Hopkins , spoke in front of an excited crew , highlighting the way in which Blueberry use fashion in the Metaverse to push the boundaries that live between " existent - life style " and digital creations , and how their future goals and dream will proceed to wear out down the preconceived ideas that so many outsiders have about Roblox .
" Our development team is constantly working firmly to take not only the trendiest piece , " said Hopkins . " But also the best quality to the Metaverse . Virtual fashion is all about creativity and self manifestation , which is why we let our models style their own feeling using Blueberry clothing . This is a celebration of creativeness in the Roblox Earth . "
Among the event ’s rails models were many recognizable name calling , includingKittzilla , Mahalo , andcSapphire , all of whom boast a successful ( and in some cases award - winning ) background in art and a significant following of their own . Another example , bunniblossomss(or Alyssa ) , works not only as a designer for Blueberry , but as the company ’s Community Manager , sparking treatment across the Metaverse about Roblox ’s ever - changing hearing , and how best to cater toward / tactical maneuver within this interview in ways that are genuine and productive .
" There ’s a lot of people who still call Roblox a kids game , " say Alyssa . " But , quite honestly , [ it ’s a cycle ] the kids that used to play Roblox have grown up ; we ’ve become the developer , and continue to be a unassailable actor base . In general , though , I find that Roblox is in spades maturate as a political platform . It used to be a kid ’s plot , I guess you could say , but there ’s always been adults . I was friend with a interior designer who was in her 30 ’s or 40 ’s and had kids , and she play and did designs on Roblox . It ’s a platform where all eld can come together ; it ’s really , really swell . "
Screenshot by Pro Game Guides
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Since it ’s founding in November 2022,Blueberry Clothing Storehas gained nearly two million sojourn , a secure glob of which assumably occurred in the beginning this calendar month when popular Roblox YouTuberSharkbloxposted a video recording detail how to obtain a gratis avatar detail that had been discovered inside the experience . As many Roblox participant are aware , and many society have occur to learn ( whether fortunately or regrettably ) , destitute token typically equate to a high volume of digital foundation dealings inside whichever experience offers said items .
" When the announcement from Sharkblox fall out , we did n’t even hump [ the item ] was still usable , " said Hopkins . " He found it , posted about it , and it did go crazy . Within the mean solar day , our visits proceed through the roof ; we stop up cause a million visits in one hebdomad just from people coming in to grab that item . It was really eye - porta and validate for us , because we knew how in person important it was to give the community of interests free items , just from a yield back standpoint , but this really set it in Harlan F. Stone . We have a mint of interest in doing more of these items , [ and ] we have a couple collaboration coming up that we ’ll be including free items in . "
In the first three months of 2023 alone,20 company , organizations , or individualshave either make new branded experiences , or partnered with pre - existing experiences , to promote themselves , and have used the allurement of innocent items to attract visitors and potential patrons . Though Blueberry Clothing Store does pop the question a free item of its own , as cite above , Hopkins ensured that the reason for adding it is n’t related to monetary addition , or even the hope of succeeding sales — it ’s to thank the Roblox community for its retain support of Blueberry .
" establish back to the residential district is something we ’re really passionate about , " said Hopkins . " In a blank space like this , you ’re nothing without your biotic community , and we ’re so avid about making our community happy , and involving them with our brand , and the best way to do that is through a gratis point . "
To continue Hopkins ' statement , House of Blueberry ’s Operations Director , Jon Cochran , highlight that the key fruit to developing , and then nurturing , on-line communities , even those in the kingdom of Roblox ( which tend to , by default , have immature demographics than other gaming - centered communities or spaces ) , is not only having a willingness to consistently learn and adapt , but accept respect , and curating a genuine and invoke epitome that sees the thespian at the forefront .
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" We ’ve [ always ] been focalize on female - identifying Robloxians , so the apparel in our shop cater to that customer , " order Cochran . " We ’re seeing though , [ from event like what involve place because of Sharkblox ] , that other kinds of masses are looking for bully way , and desire to express themselves , but peradventure not with the same color pallet or plan that we ’ve offered in the past . Because of that , we ’re talking with more multitude and learning directly from the community what they ’d like to see and where there are holes we can occupy in terms of their wardrobes or , more generally , the entire platform . "
" With that being read , however , while we ’ve meet the traffic and revenue increase [ due to the addition of the free particular ] , and we want to take vantage of that , we do n’t want to just throw a caboodle of [ spare ] stuff in their because of it . That regard for the community is where we really pop out with our approaching to creativity . "
To combine that creativity with the want to give back to the community , House of Blueberry has announced a futurecollaborationwith Sharkblox , which will mean a free item . The release date of this collab is presently unnamed , and detail are throttle at this time , but House of Blueberry ’s Business Development Officer , Emily Eitches , highlighted the company ’s appreciation for Sharkblox and the precedent that operate with a creator like him sets .
" We ’re super excited to work with someone like Sharkblox , " tell Eitches . " He ’s so endemic to the platform , he know Roblox so well , and we actually just chatted with him about our collab coming before long . We ’ll be certain to let our residential area know when that belong live . "
As House of Blueberry continue to grow and earn grip , the telescope of its coaction will only expand alongside it , spread out the door for more community of interests members to discover the endless possibilities that be within the Metaverse , not only in heed to fashion and self expression , but also in terms of Roblox ’s overall malleability , and the width of capabilities that role player have at their fingertip . Gone are the days of art , way , and even secret plan figure , being view as top - shelf dreams , only achievable or tangible by those who meet seemingly unobtainable criteria — the time to come of the Roblox Metaverse , and House of Blueberry , eternal rest in the cube - shaped hands of Robloxians who grew up on the platform , seem up to the great unwashed who they ’re now ready to become .
" Roblox tolerate out because it ’s basically an intact platform , an entire internet site , where the developers and the players go the entire thing , " said Alyssa . " All games are made by players ; we all started off as role player . Some of the top - page games [ that you see ] earn zillion , they ’re made by mass who just started off as histrion . Ordinary people like you and I are what make up the web site , which is really amazing . "
see for more Roblox content ? find out out some of our other articles onRoblox ’s 2023 Developer Convention ( RDC ) and Innovation Awards to be a hybrid event , announced for SeptemberorTimmeh ( BabyGMace ) to host record - breaking live stream event that feature KreekCraft , IBella , NightFoxx and morehere on Pro Game Guides .
